Sooo Many Tourists

I have been wondering about blogging about the levels of tourism in Cesky Krumlov for some time now. You may think me a hypocrite for complaining about tourist numbers, having published a visitors guide to the town. But then I have always argued for sustainable tourism with visitors staying long enough to benefit the town, rather than the quick in/out visits we are getting now. 

The major change we have seen over the past few years has been the massive rise in Chinese tourists, so much so that the Czech press had nicknamed the town “Činský Krumlov”.  To put the issue into numbers - the town has 14,000 inhabitants but gets over a million visitors. 40% of those visitors are Chinese.  But until a few years ago Chinese visitors were rare. 

Most of these visitors come on day trips by bus from Prague, but when I say day trip their actual stay in the town is a lot shorter than that. The result is that the town is overburdened with tour groups who do not spend enough time here to actually make a positive impact on the local economy. The centre of the town has basically been surrendered to the tourists. Over the last fifteen years I have watched as shops serving locals have all been replaced by tourist shops, even my bank has vacated its site on the main square and moved out (it is going to be replaced by a hotel). Last year Katerina Seda, a conceptual artist-in-residence at the Egon Schiele Gallery, satirized the situation by hiring locals to live in the town centre. 

The Town Council has just announced that it will be charging bus companies 1500 czk  (60 Euro) for each bus visit to the  town with effect from June of this year. But 1500 czk is not a lot when divided between a coach load of tourists and I doubt will have any impact on visitor numbers.  But then it is hard to see what would. 

The Chinese love the romantic nature of the town, so much so that Chinese tech giant Huawei is constructing a full-size replica of Krumlov's castle at its Chinese headquarters in Dongguan, just outside Shenzhen. Yes you read that right - a full-sized replica! They have as much right to enjoy the town as any other nationality, and who can blame them, but how do we balance that with the adverse impact on the town?

What to buy when visiting the Czech Republic

I just had to show you these - they are some oven gloves I bought in the little supermarket opposite Cesky Krumlov castle. They are just so Czech! For starters they are dressed in national costume, but it is more the quirky humour that strikes me as Czech.

Visitors to the Czech Republic and Cesky Krumlov so often go home with standard tourist gifts - painted Easter eggs (very appropriate today), wooden toys, amber jewelry, puppets, Bohemian glass. All are good things to buy to take home with you. But if you want something different as a memento of your trip, do check out the shops for the locals. In local supermarkets or haberdashers you might find something like this. In ironmongers you might find mushroom knives or scoops for forest berries. In florists you might find straw wreaths decorated with mushrooms, or squirrels made of straw. And the great thing about these type of presents is that you can be certain as you board the plane home you will be the only person with those gifts and that they are genuinely Czech.

Tourist watching

I have been meaning to blog about the tourists in Cesky Krumlov for months, but somehow never got round to it, until now. Cesky Krumlov is great place to partake in the sport of tourist watching, even though we are now at the very end of the season. Like most UNESCO world heritage sites Krumlov is a honeypot for visitors from all five continents. And when not being annoyed by them, as they dawdle and block my way or take up all the seats in the restaurants, I sometimes amuse myself trying to work out the nationalities before I hear the language. It may sound strange but the nationality that regularly floors me is my own – the British, but before I get on to that, let us take a seat on a bench on the Town Square and watch the comings and goings for a while.

First into the square are the Japanese – they are usually the first. They normally appear in groups following some woman holding an umbrella above her head, she may even have a microphone around her neck. The Japs are dressed conformly in leasurewear – slacks and light raincoat, trainers for walking, sun visor or cap. some may even wear a surgical mask over their mouths. I am not clear whether this is because they have a cold and wish in their famous politeness not to pass it on, or whether they fear those nasty Czech germs. They will eat together in their group too, one minute you will be alone in a restaurant wondering why the waiter put you in the worst seat in the house, when suddenly they arrive and take up all the tables. The food will be the same for each of them (no doubt some deal has taken place between the restaurateur and their guide) – a set meal which does not require them to order from the menu.

An Asian couple arrive – Japanese or Korean I wonder – they are not part of the group. He sits down and waits as his wife disappears. From time to time she will reappear with something in a bag, which she will deposit with him. This goes on for over an hour, before they gather together the shopping and leave. During this time the square has seen a loud guided tour of Italians, the guide for which needs her microphone as they are chatting to each other as she talks. Next came three young hispanics, from their tshirts we see that they are Brazilians, who walked across the centre of the square several times before they too disappear. Suddenly my interest is taken by a middle-aged couple who march in briskly holding those sprung hikers sticks, as if climbing the north face of Cesky Krumlov Town Square. Germans or Austrians I think.


Opposite me on another bench a lone young woman is reading in the warm Autumn sunshine. An American backpacker on a solo trip around Europe, taking in the culture – next stop Vienna perhaps. There are plenty of backpackers in Cesky Krumlov, and you will even find a few in the Winter, mostly they come from the US or the Antipodes. They cluster in hostel cafes and bars and exchange horror stories of their experiences – of being ripped off by London taxi-drivers, of expensive (for them) crappy hotels, of getting lost in foreign cities, of bugs that bite in the night. This jaunt is part of their modern initiation ceremony into adulthood, before they settle down to university or a job.


A couple walk past, they are tall and expensively dressed in leather jackets. There is something about them that says new Russian elite to me. And finally another party enters the Square. They are not dressed in any sort of uniform, nor are they clearly of one physical type. They listen to the guide whilst looking around the Square. They could be Dutch or a mixed party who have come on a daytrip from Prague. On the other hand they could quite possibly be Brits.

Tourist Information

In a previous blog I recommended that visitors to Cesky Krumlov avoid the Unios Information Centre in the castle and go instead to the town information centre on the Town Square. As regular readers of this blog will be aware I am concerned about the visitor management and the development of sustainable tourism in this lovely town and I would be loathe to suggest that the Town Square Information Centre is doing a brilliant job, it isn't.

My much loved and much missed Aunt Zoe used to run the tourist information centre in the small Cotswold town where we all lived. She like all her team were volunteers, who gave freely of their time to share with visitors the joys of the place and location. They were committed to promoting the town and supporting the local economy. The small information centre was packed with rack upon rack of leaflets about where to stay, where to eat, what to visit and do. A tourist visiting the centre would walk out of it with the itinerary for their visit (be it for a weekend or a fortnight) filled. The team behind the desk were knowledgeable about the area and were generally able to answer any question, and if on the rare occasion they couldn't they would get on the phone and find the answer.

Contrast this minor British tourist information centre with the ones you find here in the Czech Republic. You are hard pressed to find more than a couple of leaflets of relevance in the Cesky Krumlov Town Information Centre and the staff are often unable to help. My aunt knew that the way to sell her local town was not just to promote what was there, but what was nearby, thus encouraging the visitor to stay in the town for several nights rather than the one and use the town as a base to explore the wider Cotswolds. This lesson appears not have been learnt in Cesky Krumlov. Where are the leaflets on the Sumava National Park, on Ceske Budejovice and other nearby towns? Surely this is the way to encourage longer stays in the town to show that it is a perfect base for a longer holiday. It is as if the staff are afraid that the visitor will be tempted to leave rather than stay longer. Aunt Zoe would have soon put them right.