Sooo Many Tourists

I have been wondering about blogging about the levels of tourism in Cesky Krumlov for some time now. You may think me a hypocrite for complaining about tourist numbers, having published a visitors guide to the town. But then I have always argued for sustainable tourism with visitors staying long enough to benefit the town, rather than the quick in/out visits we are getting now. 

The major change we have seen over the past few years has been the massive rise in Chinese tourists, so much so that the Czech press had nicknamed the town “Činský Krumlov”.  To put the issue into numbers - the town has 14,000 inhabitants but gets over a million visitors. 40% of those visitors are Chinese.  But until a few years ago Chinese visitors were rare. 

Most of these visitors come on day trips by bus from Prague, but when I say day trip their actual stay in the town is a lot shorter than that. The result is that the town is overburdened with tour groups who do not spend enough time here to actually make a positive impact on the local economy. The centre of the town has basically been surrendered to the tourists. Over the last fifteen years I have watched as shops serving locals have all been replaced by tourist shops, even my bank has vacated its site on the main square and moved out (it is going to be replaced by a hotel). Last year Katerina Seda, a conceptual artist-in-residence at the Egon Schiele Gallery, satirized the situation by hiring locals to live in the town centre. 

The Town Council has just announced that it will be charging bus companies 1500 czk  (60 Euro) for each bus visit to the  town with effect from June of this year. But 1500 czk is not a lot when divided between a coach load of tourists and I doubt will have any impact on visitor numbers.  But then it is hard to see what would. 

The Chinese love the romantic nature of the town, so much so that Chinese tech giant Huawei is constructing a full-size replica of Krumlov's castle at its Chinese headquarters in Dongguan, just outside Shenzhen. Yes you read that right - a full-sized replica! They have as much right to enjoy the town as any other nationality, and who can blame them, but how do we balance that with the adverse impact on the town?

Tourist Information

In a previous blog I recommended that visitors to Cesky Krumlov avoid the Unios Information Centre in the castle and go instead to the town information centre on the Town Square. As regular readers of this blog will be aware I am concerned about the visitor management and the development of sustainable tourism in this lovely town and I would be loathe to suggest that the Town Square Information Centre is doing a brilliant job, it isn't.

My much loved and much missed Aunt Zoe used to run the tourist information centre in the small Cotswold town where we all lived. She like all her team were volunteers, who gave freely of their time to share with visitors the joys of the place and location. They were committed to promoting the town and supporting the local economy. The small information centre was packed with rack upon rack of leaflets about where to stay, where to eat, what to visit and do. A tourist visiting the centre would walk out of it with the itinerary for their visit (be it for a weekend or a fortnight) filled. The team behind the desk were knowledgeable about the area and were generally able to answer any question, and if on the rare occasion they couldn't they would get on the phone and find the answer.

Contrast this minor British tourist information centre with the ones you find here in the Czech Republic. You are hard pressed to find more than a couple of leaflets of relevance in the Cesky Krumlov Town Information Centre and the staff are often unable to help. My aunt knew that the way to sell her local town was not just to promote what was there, but what was nearby, thus encouraging the visitor to stay in the town for several nights rather than the one and use the town as a base to explore the wider Cotswolds. This lesson appears not have been learnt in Cesky Krumlov. Where are the leaflets on the Sumava National Park, on Ceske Budejovice and other nearby towns? Surely this is the way to encourage longer stays in the town to show that it is a perfect base for a longer holiday. It is as if the staff are afraid that the visitor will be tempted to leave rather than stay longer. Aunt Zoe would have soon put them right.