Friday, 5 February 2010
Update on the Archaeology Society Tour
A little while ago I wrote about how I was organising a tour of my beloved South Bohemia for the Bristol and Gloucestershire Archaeological Society. I have always believed that this area would appeal to Brits with an interest in history. However the area is virtually unknown among my fellow countrymen, and those that do visit often do so on an one-day excursion to Cesky Krumlov from Prague. This blog and the family website http://www.ceskykrumlovholiday.co.uk are attempts to raise awareness of the riches of this area. I was therefore very interested to see what the take up would be of places on the BGAS tour.
The publicity for the tour went out just before Christmas, within a month nearly all the places were gone and we are going to have to close bookings any day now. I am as you would expect delighted that the places have gone like hot cakes. The tour will happen in June.
The success of marketing the tour, which was done simply by telling the society's members about the tour, suggests to me that marketed in the right way to the right market South Bohemia really has potential as a tourism destination for the Brits. It also makes me wonder whether I can develop a business out of this experience. I would love to do so.